CHARITY
ZEvent 2026
In 2026, JLTomy took part in ZEvent. My role: building the communication mechanics around that participation, from the donation goals to coordination on the day of the event.
- 01
Designing the donation goals
Each donation goal is a fundraising target that triggers an action on stream. The mechanics were worked out from the initial list of ideas to the final selection.
- 02
Running the communication
A single setup, rolled out across 4 accounts in parallel, to announce the participation and keep the donation goals visible.
- 03
Producing the announcement
For the voice-over announcement video: writing the script, the breakdown and editing plan, then the release schedule.
- 04
Briefing the graphic designer
Three types of visuals, all tied to the donation goals: a donation goals poster, a participation poster and one visual per goal reached.
- 05
Coordinating on the day
On the day of the event: live tracking of the donation goals, and visuals released as the stream went on.
In pictures
WHAT I TOOK FROM IT
Well-designed donation goals give the community a reason to stay until the end of the stream.