TALENT MANAGEMENT
Eneba
A talent management campaign for Eneba, with 7 creators on Twitch and YouTube. Planned for 3 months, it was extended until the end of November with 3 of them: 6 months in total.
- 01
Scoping the campaign
7 creators, 3 months to begin with. Each one needs to know what they deliver, on which platform and with which promo code.
- 02
Rolling out the activations
Twitch set-up on all 7 channels, YouTube integrations in parallel, and one promo code per creator: 7 codes to track.
- 03
Building the tracker
A Google Sheets tracker built from scratch: several tabs, a dashboard, conditional formatting and a promo code log. It is the reference tool for tracking progress.
- 04
Extending the collaboration
At the end of the first 3 months, Eneba chose to continue until the end of November with 3 of the 7 creators, bringing the campaign to 6 months.
WHAT I TOOK FROM IT
Clear follow-up, with codes and a tracker kept up to date, makes the conversation simple when it's time to extend.