BRAND COMMUNICATION
Whitelist TCG
Whitelist is the TCG of the Joblife and JLTomy universe. I have handled all of its communication since the start of the project, up to the launch of version 1.5 and its distribution in Fnac stores.
- 01
Launching the account
All of the game's communication has gone through me since the beginning: the account, the announcements, the key moments. Starting from zero, the account reached 5,100 followers.
- 02
Setting the 1.5 plan
A communication plan built around two dates: the May 29 drop and the Fnac distribution on June 5, with an HTML presentation to frame the project.
- 03
Briefing the assets
The launch relied on 9 assets, all framed in a brief that served as the basis for producing the 1.5 visuals.
- 04
Activating streamers
A dedicated shipping spreadsheet for streamers: the list of recipients, and tracking of each shipment of the game.
In pictures
WHAT I TOOK FROM IT
Starting from zero followers means preparing every key moment in advance, so the account grows with the game.