LIVE SHOPPING
Whatnot × JLTomy
From late April to mid-July 2026, Whatnot and Joblife ran a live shopping operation together. On the agency side, I followed the partnership, from the contract signature to the last exchanges with customers.
- 01
Setting up the contract
The contract was set up directly with Whatnot over two technical calls. It also took finding the right signatory on the brand side to get it signed.
- 02
Coordinating the providers
Three providers were involved, each within its own scope: Link Digital Spirit, ALS Logistique and CFI Tech. Information had to keep flowing between them throughout the project.
- 03
Launching the operation
The announcement went out on X and Instagram the same evening the contract was signed, along with a panel, a chatbot and a creator brief. The challenge: getting everything out at the right time.
- 04
Running the key moments
The first haul opened the operation. An iPhone giveaway came next, up to the point the winner was identified.
- 05
Handling after-sales
24 Mondial Relay parcels with delivery issues were recovered, each case cross-checked against the delivery notes. Two customer disputes were mediated and resolved.
In pictures
WHAT I TOOK FROM IT
In a live shopping operation, after-sales matters as much as the launch: that's where customer trust is won or lost.